Craft Classic Half Marathon

In the lead up to the Road Runner Sports' first event the design team was tasked with providing some intial concepts for the look and feel of the running series. The event would be hosted in multiple cities and needed to remain nuetral, but energetic.

My goal was to use a limited color palatte that was bright and attention grabbing. Additionally, I wanted to really keep the elements simple and bold so the could stand alone, if needed.

In the end, another design was chosen and these posters were doomed to collect dust in the digital archives folder. The current creative can be seen on the event's website.

  • Client: Road Runner Sports
  • Date: 01/2016
  • Website:
  • Service: Design, Branding, Print